Do not just have a veterinary clinic website created and then leave it alone. Let it work for you in more ways than just being there. Follow these four rules of thumb, and your website will get noticed. First, your veterinary clinic website should be direct yet approachable, filled with information yet not so jam packed that it looks too busy. In other words, the veterinary clinic website has to shine for all the right reasons and none of the bad. The content on there is what will captivate your audience, for better or worse, so make sure information that appears on your site is appropriate and covers everything a solid veterinarian website should have. Leave nothing important out and nothing unimportant in. Second, your veterinary clinic website should have a nice appearance to it. The overall veterinary web design you select through a reputable vet website design business has to draw customers in without turning them off by colors that are too loud, type that is too funky or unprofessional, and content that is unoriginal or not interesting enough for people to want to read. The visual appearance should include shots of animals and of your practice, and the design itself should be clean and easy to navigate. Third, your veterinary clinic website should be optimized enough that people wanting to find a vet can clearly and easily find you with a few clicks of a mouse. Strong vet websites are built with content management systems that optimize the keywords used and that focus strongly on search engine optimization or something similar that gets the attention of the average online user. Without optimization, even the best veterinary clinic website will be ignored by the masses since the masses use major search engine sites to get their answers. If your veterinary clinic website is not displayed in a great position there, all your efforts to have a wonderful veterinary clinic website made could end up being wasted. Fourth, your veterinary clinic website should be updated frequently. Aside from straight up SEO, updating content keeps your site both fresh and relevant. The more you update content, the higher the positioning you can anticipate having on a search engine results page, or SERP. Plus, updating information frequently through articles and other useful information keeps your clients informed and as up to date as possible on what your practice is up to and what the veterinary medicine world has new to report.